I'm Comfortable With My Brand Values - So Why Aren't They Creating Meaningful Growth?

The answer to this question is hidden in plain sight. In 99% of the cases which I’ve witnessed, if the brand values are not resonating it’s because they are just too comfortable. They are not honest or micro enough.

Without even realising it, the owner’s initial intention gets put through so many filters of what their company should feel, look and sound like, that the personality gets left behind. The original kernel of truth gets buried under layers of expectations and fear of being misunderstood. But when faced with this observation, founders quickly retract as it can - understandably - feel like an attack: a criticism on the quality of one’s vision. If this is how you’re feeling (is your blood simmering a little bit at this point?), exhale. Read on.

Shying away from sharing an earnest take on what really matters to you in your business is natural. We’re living in the age of templated branding which has made it all but petrifying to share a unique point of view (ironic, since every day we’re being told to “be authentic” and then punished for not fitting into pre-set algorithmic styles).

The goal of Advance Copy is to elevate your brand to its most individual and most beautiful form, which means helping you weed through painful questions and unpeel industry preconceptions.