Films by Independent Brands | a Collection of Six
Exercises in storytelling
I love finding unique examples of films made by or about independent brands because they reveal a company's deeper point of view. The video medium can help a company express the wider context it exists in and the finer details of their work outside of selling products.
Here is a collection of six such examples which I’ve collected for you to enjoy. The longest video being just 5min 01s, making these examples a perfect dose of inspiration for your approach to storytelling.
The mesmerising journey of Story Mfg's incense sticks by Shashank R Yadav (0m 59s). Watch here
"The Process" follows Karu Research to document the label's human approach to fashion. By Devashish Gaur for LVMH Prize (4m 02s). Watch here
Priya Ahluwalia discusses being a Black and South Asian business owner with Farfetch (4m 24s). Watch here
4. "Salt Water" by House of Aama and Anthony Leslie depicts 'an exclusive Black resort community where people are safe to experience joy with one other' (4m 53s). Watch here
In "Direction is More Important Than Speed", Tongoro celebrates being the first 100% Made in Africa brand (1m 28s). Watch here
The meticulous process behind Story Mfg's hangtags which are handmade by Auroville Papers from the brand's organic cotton waste (5m 01s). Watch here >